Best Brand Name Examples

best-brand-name-examples

Learning about Brand Name Examples will help you a lot when it comes to the point of choosing a Brand Name for you.

You can get an idea about why some companies are so successful with their name and also how some companies flop because of their Brand Name.

Let’s take a look at the most successful companies in the world as an example and check how did the Brand Name helped them with their success.

When we are choosing a brand name the first thing we consider is to be it simple and unique. All the popular brands have their own identity and anyone can remember those brands at first sight.

All the good brand names consist of all the brand name qualities. Let’s check what are the similarities of all successful Brands in the world.

Here are a few brands listed in the Global brands 2019.

Brand Name Domain Extension Brand Name Qualities Possessed Vocabulary Score
Amazon .com All 10 Brand Name Qualities 8.22
Apple .com All 10 Brand Name Qualities 8.98
Google .com All 10 Brand Name Qualities 8.35
Microsoft .com All 10 Brand Name Qualities 8.22
Visa .com All 10 Brand Name Qualities 9.03
Facebook .com All 10 Brand Name Qualities 8.00
Verizon .com All 10 Brand Name Qualities 8.00
Marlboro .com All 10 Brand Name Qualities 8.00
SAP .com All 10 Brand Name Qualities 9.11
Disney .com All 10 Brand Name Qualities 8.22
UPS .com All 10 Brand Name Qualities 8.59
Nike .com All 10 Brand Name Qualities 9.35
Paypal .com All 10 Brand Name Qualities 8.03
Chanel .com All 10 Brand Name Qualities 8.53
Netflix .com All 10 Brand Name Qualities 8.00
Intel .com All 10 Brand Name Qualities 8.06
Samsung .com All 10 Brand Name Qualities 8.22
YouTube .com All 10 Brand Name Qualities 8.84
Toyota .com All 10 Brand Name Qualities 8.95
Instagram .com All 10 Brand Name Qualities 8.00
Cisco .com All 10 Brand Name Qualities 8.79
These-are-Super-Brand-Names2

All these brands are simple and unique. They consist of all the brand name qualities and the vocabulary score of each brand name is above 8. We can call all these brand names as Super Brand Names.

Here are some brands in which the vocabulary Score is above 6 but not 8. As per the research done by Brinso, we can say these Brand Names also good but not as good as Super Brand Names.

Brand Name Domain Extension Brand Name Qualities Possessed Vocabulary Score
Alibaba .com All 10 Brand Name Qualities 7.88
Tencent .com All 10 Brand Name Qualities 7.88
Xfinity .com All 10 Brand Name Qualities 7.84
Accenture .com All 10 Brand Name Qualities 7.88
Spectrum .com All 10 Brand Name Qualities 7.88
Moutai .com All 10 Brand Name Qualities 7.93
Budweiser .com All 10 Brand Name Qualities 7.88

Even these brand names consist of all the brand name qualities the vocabulary score is less than 8 so we can’t count these brand names as super brand names

Why these Brand Names are good?

These are a few of the most popular Brand Names in the world in 2019. When Brinso went through all these brand names the main similarity found out was all these names consist of all the brand name qualities and the vocabulary score of each brand name is above 6.

Let’s look at what are the Brand Name Qualities that these Brand Names consist of.

How-to-choose-the-best-startup-name image

So it is important for you to consider these factors when you are choosing a brand name taking these similarities as examples.

Earlier before 2018 most of the brand names used to include keywords with their Brand Name and also some of the brand names are more than a single word.

After 2018 almost all the entrepreneurs went through with the new updates and found out that the above-mentioned Brand Name Qualities are most important for a startup and also they understood most of the successful companies in the world have followed the given Brand Name Qualities.

Best Startup Names in 2018/19.

Best brand name examples

Brand Name Domain Extension Brand Name Qualities Possessed Vocabulary Score
Rubrik .com All 10 Brand Name Qualities 8.35
Ripple .com All 10 Brand Name Qualities 8.07
Lyft .com All 10 Brand Name Qualities 8.09
Frubana .com All 10 Brand Name Qualities 8.53
Higia .com All 10 Brand Name Qualities 8.72
Khonvo .com All 10 Brand Name Qualities 8.24
Narami .com All 10 Brand Name Qualities 8.85
Acko .com All 10 Brand Name Qualities 8.69
Onfido .com All 10 Brand Name Qualities 8.45
Monese .com All 10 Brand Name Qualities 9.00

As you can see the Vocabulary Score of all these Brand Names are above 8 and all the brand name consists of all the 10 Brand Name qualities.

Exceptions

Still, there are Brand Names exists without consisting the Brand Name qualities. Some of those Brand Names very much popular let’s take a look at those Brand Names and how did they become popular.

As per brand name qualities, a brand name should not include any special characters, as well as a brand name, should be a single phrase one.

Here, in this case, the brand Coca-cola includes a special character, it is not a single word brand name and also the vocabulary score if this brand name doesn’t calculate because it includes a special character.

This Brand name still became popular because those are multi-million companies who have enough money to build their authority.

This Brand started in 1886, by that time only a few companies were in this field so it was easy to build the authority and people didn’t take much effort to remember the brand name as there were only a very few options.

Currently, there are many alternatives for all the products and services so you have to come up with a perfect, unique Brand Name idea.

McDonald logo

This Brand name also contains a special characters and it is not a single phrase brand name but still it is in 10th place of world’s most valuable brands list.

McDonald’s is a company that started in 1955. As everyone knows by that time maybe that was the only company that exists for Restaurant (Fried Chicken) industry. With the new startup idea and less of competitors the company became a successful one.

louis-vuitton logo

Louis Vuitton is one of the most valuable luxury brands in the world. Its a two word brand name and also the vocabulary score also doesn’t count because they do not recommend this as a brand name.

This company was started in 1954. In 1950’s no any alternatives were there for these kind of companies so it made them easy to build their authority and take the market place into their hands. As these are multi million companies they have enough money to spend on their brand name.

Mercedes Benz logo

This is a brand almost everyone aware of. This brand name also include a

special character as well as it is not a single phrase brand name. Mercedes-Benz is in the 17th place in the world’s most valuable brand list.

Mercedes-Benz company started in 1926 and because of few competitors and new ideas they build their own authority but currently no one uses the brand name Mercedes-Benz. Each one of them called this brand name either Mercedes or Benz because it’s simple and easy to remember.

LOréal logo

This brand is one of the most famous brands under beauty and hair product. This brand consists of special characters as well as the vocabulary score do not recommend it as a brand name.

This Brand also started in 1909. With the advantage of few competitors they became one of the most popular companies in the world.

Failed Re-branding Attempts

Some companies tried to change their brand name for a better look so again they went back with their old brand name or ended up having both brand names.Here are few of companies failed in rebranding process. You can also go through worst name changes in the world and get to know how to avoid those risks.All these Brand Names took over $100 for Re-branding.

Brand Name Name change Name change
Coca-Cola Classic New Coke 1985
Radio Shack The shack 2009
Vegemite iSnack 2009
Overstock.com O.co 2011
Royal Mail Consignia 2002
Andersen Consulting Accenture 2001

Rebranding your brand name is not an easy process. You have to spend more money to rebrand your brand name and also there is a risk of being it fails.

Logo and Slogan

Logo and slogan can do a lot for your brand name. It can add value for your brand name as well as it brings your brand name an authority.

Advantages of having a logo and slogan

  1. If you want to express what your company does with your brand name without adding keywords you can use logo and the slogan to express what you do.
  2. It will grab attention.
  3. If  our logo is designed attractively it will make the people to give a good impression at first sight.
  4. Logo and Slogan carries your identity to the world.
  5. Easy to remember your company with the help of logo and slogan because currently even kids identify brand like KFC,Mcdonald’s through its logo.
  6. Differentiate you from the competitors.

Here are some companies are popular with their logos.

brandlogos logo

Market place to buy good brand names

Choosing a brand name isn’t easy. When you’re choosing it you have to consider everything about your startup and the similarities that most of the companies follow with their brand name.

You can take all those brand names as examples and find out a best brand name for your startup.

Here are few marketplaces where you can find a good brand name for your business but do not forget to consider what are the advantages of each market place because you will get the best brand name only in the best market place.

Top marketplaces

brinso
brandpa
squadhelp
Novanym
branroot
brandbucket